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:: Why Use Sales Agents

 

Advantages…

 

• Customers are better serviced; Face to face relationship selling far outstrips phone, email, catalogue or just trade fairs, long-term.

• Ensures and supports customer loyalty. Established relationships between customers and agents will promote long-term customers.

• Immediate access to your target market.

• Sales agents have extensive databases and are familiar with regions. The independent commissioned sales agent has a lifetime commitment to the territory holding greater relationships with the customers.

• They have greater coverage with sometimes multiple sales personnel and can provide much more extensive coverage than a single rep.

• The sales agent may have many good prospects ready to consider your product line.

• They often have very qualified knowledgeable backgrounds and experience to add to your market knowledge.

• Average sales rep would have serviced an area for at least two years.

• Cost of training is minimal, if required at all.

• No recruitment agency costs.

• No sick pay.

• No holiday pay.

• No work-care cover required.

• No superannuation to pay.

• No expenses required. Agents cover their own phones, faxes, vehicle etc

• No legal issues with termination of staff.

• Termination simple.

• Sales agents work independently.

• You only pay for results.

• Your success is their success – you cannot lose!